Demand generation for enterprise
Campaigns that feed a sales pipeline over months: lead capture, nurturing journeys in Dynamics 365, and a clean handoff to sales.
Profile
I switch between long sales cycles and fast checkouts.
Full-stack digital marketer across paid media on Google, Meta and YouTube, SEO, CRM automation in Microsoft Dynamics 365, ecommerce optimization and multi-market campaigns in the CEE and Adriatic region. Most marketers pick a side. I work on both, and I use AI to move faster on each.
0+years in digital marketing, since 2019
0markets: Slovenia, Croatia, Serbia, Bosnia, Italy
0paid channels: Google Ads, Meta, YouTube, Display
D365Microsoft Dynamics, from CRM consulting to automation
Ecommerce growth for consumer brands
Paid media, conversion optimization and seasonal launches where the decision happens in one session.
Experience
Where I've done the work.
bs
Business Solutions
Microsoft partner · 6 yrs · Slovenia
Marketing Specialist
Jun 2025 · PresentB2B and B2C marketing for a Microsoft partner and its affiliated companies, active across five markets. Nova Gorica.
- Built a steady B2B lead flow for sales in five markets, with demand generation campaigns adapted to each country's language and buying habits.
- Grew online sales for affiliated B2C brands by combining paid media, conversion fixes and well-timed seasonal launches.
- Run the full funnel from first ad to closed deal across Google Ads, Meta, YouTube and Display, so every channel has a clear job.
- Automated lead nurturing in Dynamics 365, so leads are warmed up automatically and sales gets contacts that are ready to talk.
- Moved budget to what works: clear KPI reporting that cuts weak campaigns early and scales the ones with the best ROI.
- Launch faster with AI: landing pages, ad creative and video produced in house with Claude and Higgsfield instead of waiting on agencies.
- Keep five markets on one plan by aligning internal teams and external partners around shared business goals.
CRM & Digital Marketing Specialist
Nov 2020 · Jun 2025Microsoft Dynamics CRM consultant and digital marketer, delivering integrated marketing solutions for clients across the CEE region.
- Helped clients get real value from Microsoft Dynamics CRM by guiding implementation and setting up processes their teams actually used.
- Turned ad spend into leads and sales with full-funnel campaigns across Google Search, Display, YouTube and Facebook Ads.
- Made the online store convert better through UX testing, cleaner technical structure, stronger content and checkout improvements.
- Grew organic traffic with a long-term SEO strategy, and extended campaign reach through PR agencies and bloggers.
- Delivered seasonal campaigns on time, every season, from the first plan to go-live.
C
Creanest d.o.o.
1 yr 10 mos · Slovenia
Digital Marketing Manager
May 2019 · Nov 2020- Owned digital marketing for several client brands at once, growing their awareness, website traffic and incoming leads.
- Planned and ran paid campaigns on Google and Meta for clients with very different goals and budgets.
Marketing Internship
Feb 2019 · May 2019Earned a full-time role as Digital Marketing Manager after three months.
AI studio
I don't wait for dev or design. I prompt it.
Landing pages, prelanders, ad creative and video go from idea to live in days, not sprints. This CV page was built and deployed the same way.
Claude Code · vibe coding
Landing pages, prelanders, calculators and lead forms, built and deployed to Cloudflare without a developer queue.
Claude Design
Brand-consistent layouts, decks and campaign visuals, iterated in minutes instead of rounds of briefs.
Higgsfield
AI video and image generation for ads, reels and product shots, so creative testing never runs dry.
Skills
The full stack, end to end.
B2B & demand generation
B2B MarketingLead GenerationDemand GenerationMulti-market Campaigns
Ecommerce & conversion
Ecommerce GrowthConversion OptimizationUX TestingSeasonal Launches
Paid media & search
Google AdsMeta AdsYouTubeDisplaySEO / SEMSocial Media Marketing
CRM & analytics
Microsoft Dynamics 365Dynamics CRMLead NurturingWeb AnalyticsKPI Reporting
Education
Bachelor of Engineering, Industrial Management
University of Nova Gorica
Languages
CroatianNative or bilingual
SerbianNative or bilingual
SlovenianNative or bilingual
EnglishFull professional
Contact
Need someone who speaks both B2B and B2C?
Open to conversations about marketing roles, projects and collaborations. I reply fast.
jovansosic@gmail.com